Tuesday, December 31, 2024

Show Notes

The episode begins with a nod to sponsors Devereux Golf and Swannies Golf before Buttsy shares his New Year golf resolutions. Matt Cook discusses self-investment in golf, leading to a review of 2024's pro golf highlights, focusing on Scottie Scheffler and Bryson DeChambeau. The conversation explores declining golf viewership, LIV Golf's impact, and the role of YouTube in professional golf. They discuss authenticity in broadcasting and Nelly Korda's influence in women's golf. The episode shifts to 2025 expectations for PGA and LIV Golf, Rory McIlroy's potential, and a Sentry Tournament of Champions preview. Audience engagement, Pull Hook Golf's YouTube ambitions, and goals for 2025 are highlighted, concluding with listener questions and final remarks.

(0:00) Welcome to Pull Hook Golf
(0:20) Episode topics and sponsor message
(2:15) Tee Off Report w/ Buttsy
(5:51) 2024 Pro Golf Year in Review
(11:25) LIV Golf's Impact
(20:31) Brooks Koepka's tournament attitude and Nelly Korda's dominance
(27:46) Golf predictions and expectations for 2025
(31:02) Discussion on PGA and LIV Golf future
(37:30) The importance of legacy and PGA Tour Studios
(41:29) TGL expectations and golf's media landscape
(47:35) YouTube golf, trash talk, and TGL broadcast team
(51:02) TGL success factors and sports betting in golf
(53:17) On-course reporters and personal goals for 2025
(55:02) Buttsy's grass league and 2025 golf predictions
(1:07:00) PNC Championship recap and Sentry Tournament of Champions preview
(1:20:11) Betting odds, player conditions, and mud balls
(1:23:12) Social media impact and pro golf in 2025
(1:32:51) Podcast and personal goals for 2025
(1:34:54) YouTube channel launch and audience engagement
(1:36:18) Brent's presser dare and Buttsy's parting comments
(1:37:20) Health reflections and sauna benefits
(1:38:16) Closing remarks and special sponsor thanks

Show Transcript

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Welcome back, everybody, to Pull Hook Golf, the
podcast.

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I'm your host, Matt Cook.

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00:00:16,054 --> 00:00:17,975
Tonight, we've got Buttsy.

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We've got our tour insider, Brent Grant.

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And man, do we have an episode for you because
this is the last show of 2024, and we're going

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to get it kick-started with the TRF report with
Buttsy.

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Then we're gonna dive into the 2024 Pro Golf
Year in Review, where we basically break down

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all the big stories and headlines from 2024.

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Then we're gonna get into some expectations and
predictions that we have for 2025, a little

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preview of the Century, which I just realized
is this week, gentlemen.

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So that's gonna be interesting in and of
itself.

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I know it kinda caught me off guard.

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I'm like, I was kind of expecting it to be next
week.

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But that being said, we will cover that.

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And then we've got a couple of extra little
pieces towards the end as well, but let's get

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it started here by thanking our show sponsor
Devereux Golf, as well as Swannies Golf.

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Now, folks, Devereux is our new sponsor heading
into 2025, and Buttsy is wearing it right there

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with the highly addictive shirt.

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I've got it on myself.

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I mean, this stuff is fresh.

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I got the long-sleeve polo on with the
checkered and the skull.

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I mean, it is absolutely fresh.

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So we worked out a deal with Devereux where
everybody who's a Pull Hook Golf listener is

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gonna get 20% off their entire orders by
utilizing the promo code

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So if you're familiar with what our idea was
with Swannies with Pull Hook Golf as the promo

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code, it's PULLHOOKGOLF20 for 20% off at
Devereux Golf.

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Now some people are like, hey, how do I spell
that Devereux?

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Well, just think about it.

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It's a d, there's three E's mixed in there.

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So it's d e v e r e u x.

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It makes it really simple when you think about
the three E's there and then golf.com, go to

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the website, get yourself some fresh gear for
2025.

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But let's get right into the tee-off report
with Buttsy.

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Now Buttsy, as New Year's is coming up here and
a lot of guys and a lot of girls are starting

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to set their New Year's resolutions.

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What's your advice for golfers for their New
Year's resolutions?

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Oh, man.

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This is gonna be my own advice as well.

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That is to not gonna spend any more.

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We're not, don't buy clubs.

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Don't spend money on clubs.

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Stop buying equipment.

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Stop looking at these juicy new drivers that
literally go no further than they've ever

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claimed to go over the last 10 years.

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If they did, we'd be hitting it 1,000 yards by
now, but get a fucking lesson

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for the

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new year.

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Go get a lesson.

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Learn how to align yourself to the golf ball.

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Learn how to aim.

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Start there and spend some money investing in
the physical side of your game, which is your

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setup, and have somebody get their eye on you
and quit worrying about the newest piece of

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equipment that you don't have.

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Wow.

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That's pretty actually solid advice out of you.

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I was expecting something, you know, comical,
but that was dead on.

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I mean, invest into yourself this year.

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That's the comical, man.

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I mean, and we can get into that if you really
wanna, you know?

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I mean, there's 30 handicaps that go out and
spend $500 every year and pray and beg their

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wives so they can finally go get that new
fucking driver, then they go out and they dent

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the fuck out of the bottom of that one too.

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So, that's what I mean.

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At least get good enough where you reap the
benefits of a shaft fitting.

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You're gonna go spend $300 on a shaft.

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At least get to the point where that makes a
fucking difference, and you're not just showing

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off the paint.

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So that would be my advice.

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And wants to know, who's your teacher, Buttsy?

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Who's gonna be giving you that golf lesson in
2025?

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Well, first and foremost, God, you know, God
is.

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And, no.

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I have several teachers, man.

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It's usually whoever I end up hanging out with
more that I can say, hey.

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Why does this look so fucked up?

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And, what do you think?

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And they'll give me a tip, and then I'll go
down the hallway with that for about four hours

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over the course of six months that I don't
practice until I hang out with another buddy,

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and then he's my teacher.

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So, no.

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I'm gonna lock in.

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I'm gonna go see somebody.

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I'm gonna put in the effort.

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I've committed to practicing for, like, at
least two nights a week and maybe play some

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afternoon golf that isn't just blacked out once
a week on a Saturday.

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There you go.

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I gotta tell you, it's solid advice though.

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Invest in yourself, folks.

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Go get yourself a lesson.

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Go get yourself in the gym and get working out
with a golf fitness trainer because that's

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gonna make a big difference as well.

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Or at least take a look at guys like Ando on
Instagram, who I'll attach his Instagram in the

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podcast information.

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But if you go on and watch some of these
Instagram videos that they do, they're

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basically giving you the blueprint as to what
to do in the gym, which is pretty sweet.

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Yeah.

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I don't do any of that in the gym, but I'm not
here for that.

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So, anyways.

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You're up there for the bulk.

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Get that pump on, baby.

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I just like lifting fucking heavyweights.

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That ain't gonna slow down.

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Y'all like doing that.

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So till these joints give out and my backswing
literally stops in my back pocket, on my feet

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too.

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It already does.

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Shit.

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It already does.

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There you go, folks.

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I mean, there's no better advice than right
there from the tee-off report.

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Fantastic stuff there.

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Let's get right into the 2024 year in review,
and I'm just gonna go over a couple of the

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biggest storylines from 2024.

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And, gentlemen, let me know if I missed
anything, and then we're gonna talk about this

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for a little bit.

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We've got, first off, probably the biggest
storyline.

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Scottie Scheffler wins seven times, wins the
Masters, wins the Players, wins the FedEx Cup,

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and also won four of the signature series
events.

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Then we've got Xander Schauffele, who won the
PGA Championship and Open Championship, which

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he had finally broken through with the PGA
Championship because he had that stigma that

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everybody was chiming in with.

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I mean, we were one of the many media outlets
that were talking about how Xander Schauffele

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is really having a tough time closing out golf
tournaments and especially when the week prior

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was the, you know, the, oh, gosh, try.

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I appreciate that.

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We will get into a little bit of the PNC recap
as well.

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I know that one is close to home for you.

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So we will talk about that.

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Certainly that's in our little and more section
of this particular podcast.

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But, that being said, going back to Xander
Schauffele, he had lost the Wells Fargo the

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week prior to Rory McIlroy, in which he just
kinda couldn't do anything on Sunday.

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And that was kind of a theme for him.

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And then all of a sudden broke through in a big
way at the PGA Championship.

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And, obviously then followed that up with his
second major championship win of the year and

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of his career with the Open Championship.

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Then we got Bryson DeChambeau, who this one is
interesting because not only does he win the

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U.S.

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Open, but the guy becomes an absolute YouTube
celebrity star within the sport.

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I mean, it's pretty incredible.

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Yeah.

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What's that?

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A real breakout.

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It's an absolute breakout.

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Like, yeah, timing couldn't have been better.

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Yeah.

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And then, I mean, the transformation of his
personality too, from being hated among the

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general public to all of a sudden being loved.

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And everybody's like, oh, my God, I got to
watch Bryson DeChambeau's hole in one over his

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house and all of that good stuff.

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The Break 50 series that he did.

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I mean, just a lot of good stuff that came out
of Bryson DeChambeau this year.

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And then the last part was really around golf
viewership, which was significantly down in

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2024.

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I didn't even realize how much it was down.

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Across the board, it was down between 20 to 25%
decrease in viewership amongst all of the

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tournaments.

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And here's the crazy thing, the Masters was
down 20%.

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Then you got the Phoenix Open was down 35%.

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You've got the Arnold Palmer Invitational was
down 30%.

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And the Players Championship was down 15%.

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So I mean, when you look at that, some of the
biggest tournaments of the year and the

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viewership is down that much, that is a pretty
big hit in terms of professional golf and

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what's actually being watched out there.

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I think you said it right there, and I know
we'll get into that.

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But, in terms of professional golf, viewership
was down.

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Right?

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But I'd like to think golf as a whole being
consumed was maybe up.

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Alright.

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Yeah.

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I'm with you there.

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Now, guys, which one was the biggest storyline
for you this year?

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So we'll start with you, Buttsy.

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Alright.

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Xander breakthrough.

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Getting off the getting off the camel's back,
getting it done, and now, probably not looking

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back anytime soon.

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Probably gonna get a few more, and that's just
gonna be a normal thing that he does.

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Yeah.

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That was an interesting one because we got a
lot of backlash over.

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We did a clip that was like, why is Xander
Schauffele, the number 2, betting odds for this

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week heading into there?

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And here's the thing.

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I love seeing the players break through.

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Like, I will never stop, like, providing that
type of critique on somebody even though he

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came through and broke through the very next
week.

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That's awesome to see.

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Like, somebody to take all the criticism or
critiques and all of a sudden be able to pull

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through.

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I love that.

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Like, that's I I love it.

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I love to see guys do that.

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But, Brent, what about you?

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What was your big storyline for 2024?

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I think it's I think it's a mix between between
the two, and it's kind of a a the top two that

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you mentioned, with Scottie and Xander.

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And and the the common theme there is kind of
the breakout amongst a bunch of critique.

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I mean, Scottie's Scottie's putting was under
critique, is still under critique even though

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he's he's won, I think, in in all worldwide, it
was, like, nine or 10 times, including a gold

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medal.

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But the same goes and the same goes for Xander.

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And and it's just it's just incredible that
both those guys were not in not in the media

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for anything that they said or any, like, I
mean, obviously, Scottie had a pretty

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incredible thing happen at the PGA
Championship.

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But other than that, these guys made made
headlines because of their play.

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It didn't have anything to do with their
attitudes or anything like that.

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And and, it get it gets right back to where we
should all be, which is what matters.

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So it's it's good golf.

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Let's let's let's dispense with all the
politics and all the BS, and let's go play golf

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and see who wins.

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00:11:21,309 --> 00:11:25,570
And it's pretty clear that Scottie and Xander
did that the best amongst everybody.

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It's a hot take.

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00:11:27,475 --> 00:11:28,355
Hot take right there.

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00:11:28,355 --> 00:11:29,735
Love that out of you, Brent.

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Absolutely love that.

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Now we're gonna get into another hot take area,
which is, was LIV Golf a success in 2024?

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And here's a few little points behind that.

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Rahm, who was their big signing heading into
the 2024 season, didn't really move the needle

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in terms of LIV Golf viewership.

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Then you've got no additional teams were added
this year, and no additional players were added

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either from the PGA Tour side in terms of big
names.

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And then the CW terminating their agreement
with them, which was mainly LIV Golf paying

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them for broadcast rights.

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So I know anybody who follows LIV Golf is gonna
say, yeah, but they've got FS1 kinda looking to

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make a deal with them.

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That's fine and dandy.

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I haven't heard anything final around that as
of yet, unless I missed something.

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But that being said, Buttsy, was LIV Golf a
success in 2024?

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Man.

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That's subjective, I think.

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That's what everybody says when they don't
really have a good understanding.

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Right?

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No.

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I think they have their cult following.

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And before the start of the year, I got into it
a little bit and was watching the events.

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And I thought that the product was super cool,
and I liked that it showed off more players.

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At the end of the day, I don't know that it
grew a whole lot.

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Like you said, I don't think, you know, 10
million new people are watching LIV Golf.

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I think the people that liked it when it first
came out still love it and enjoy the product

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and enjoy watching some of the guys that they
don't get to see play golf on the PGA Tour

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anymore play golf out there, however fufu they
might think that is or the music and all that.

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Yeah.

242
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I don't know that they've grown.

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I don't know that they've grabbed a bunch of
the up-and-coming generation that's learning

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the game, and I don't think that the product's
really improved.

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I think it's just kinda, it's kinda, you know,
maintaining altitude, and we'll see what

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happens.

247
00:13:42,424 --> 00:13:43,725
They're gonna have to do something different.

248
00:13:44,985 --> 00:13:46,204
Brent, what about you?

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Can I ask you the same question?

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00:13:47,784 --> 00:13:48,105
Yeah.

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00:13:48,264 --> 00:13:50,044
LIV Golf as success in 2024.

252
00:13:51,384 --> 00:13:54,204
I think I think it totally depends on your
perspective.

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Obviously, for the majority of the players that
have remained and are still making a crap load

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00:14:02,029 --> 00:14:04,829
of money doing their thing, they feel great
about it.

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00:14:04,990 --> 00:14:10,029
Obviously, Bryson has been given a huge
platform and is able to do what he wants with

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his, with his own image, which is crucial, and
that's a part of a huge conversation, I think,

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going into 2025.

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But we can get into that later.

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00:14:19,875 --> 00:14:24,434
And then on the other side of it, I talked to a
bunch of people in Nashville, a bunch of the

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members at The Grove, which is where they host
one of the events.

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And it just sort of seems like it's a novelty
kind of thing that you get, you know, a bunch

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of young folks out there and they wanna go and
party, and that's kinda what the audience is.

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And then you, like you said, Buttsy, you've got
the homers that, hey, you know what?

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Fuck the PGA Tour.

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00:14:44,365 --> 00:14:49,404
We're gonna anything anti-PGA Tour, we're gonna
go ahead and give our support to that.

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So, overall, as a professional golfer, I would
say absolutely not.

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I don't think the LIV tour has grown in
popularity to the point where you could say

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that it gained any ground other than that they
were able to kinda use the deal that they made

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in May, and we'll see what happens.

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But 2024, not a success.

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You

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know?

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00:15:14,264 --> 00:15:14,664
Yeah.

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00:15:14,664 --> 00:15:17,225
2024 was rough for LIV Golf in my opinion.

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I mean, they had some breakout stars like
Joaquín Niemann really had a great beginning to

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00:15:21,980 --> 00:15:25,679
the year that was kind of leading into the
Masters and everything.

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Bryson DeChambeau was definitely a highlight
for LIV Golf.

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00:15:29,980 --> 00:15:35,495
However, I don't even know with all of the
stuff that Bryson did if it really pushed the

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LIV Golf product that much.

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00:15:38,134 --> 00:15:38,454
Right?

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00:15:38,454 --> 00:15:40,481
It was more so his own personal brand.

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00:15:40,481 --> 00:15:41,274
For sure.

283
00:15:41,334 --> 00:15:41,574
Yeah.

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00:15:41,574 --> 00:15:43,334
I think you're right, Buttsy.

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00:15:43,334 --> 00:15:48,375
I think it took away from the LIV Golf product,
and more people just started watching him on

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YouTube, and that's where they were getting
their fix.

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00:15:51,029 --> 00:15:57,429
It might be part of the reason that the PGA
Tour was, as dumb as we try to say they are, is

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00:15:57,429 --> 00:16:02,309
so hard on those media rights, you know,
because they don't want anything like that to

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happen.

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00:16:02,950 --> 00:16:03,269
Yeah.

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00:16:03,269 --> 00:16:04,230
I mean, it's tough, right?

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00:16:04,230 --> 00:16:12,204
Because part of what kind of, you know, came
about with regards to Bryson and his media

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00:16:12,204 --> 00:16:17,084
rights was Phil that said the same thing, was
that the argument can absolutely be made that

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it may or may not take away from the LIV tour
as a whole.

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00:16:20,850 --> 00:16:26,529
But, honestly, I mean, if you can have a bunch
of people all in lockstep growing their brand,

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00:16:26,769 --> 00:16:32,705
actually growing their brands, I mean, Bryson,
aside from maybe Phil trying to give it a shot

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00:16:32,705 --> 00:16:37,504
and maybe a couple other guys, nobody was doing
anywhere near the amount of work that Bryson

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00:16:37,504 --> 00:16:38,245
was doing.

299
00:16:38,544 --> 00:16:43,904
But that's what it takes, and that's something
that, unfortunately, the PGA Tour has kind of

300
00:16:43,904 --> 00:16:47,159
stamped down on because it does take a lot of
work to grow somebody's brand.

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00:16:47,159 --> 00:16:51,179
And they got 300 guys that are responsible for
300 plus.

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00:16:51,399 --> 00:16:53,480
And, I mean, who the hell's got the time for
that?

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00:16:53,480 --> 00:16:53,720
So

304
00:16:54,039 --> 00:16:55,799
When you have a marketplace now.

305
00:16:55,799 --> 00:16:56,199
Right?

306
00:16:56,199 --> 00:16:56,699
Exactly.

307
00:16:56,839 --> 00:16:57,240
Yep.

308
00:16:57,240 --> 00:16:58,620
Golf attention span.

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00:16:59,159 --> 00:17:04,085
And there's a lot of other places to shop now
than just the classic product that was the PGA

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00:17:04,085 --> 00:17:04,325
Tour.

311
00:17:04,325 --> 00:17:04,804
And yeah.

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00:17:04,964 --> 00:17:05,605
Everything on.

313
00:17:05,684 --> 00:17:05,791
Well.

314
00:17:06,005 --> 00:17:06,724
That's not shown.

315
00:17:06,724 --> 00:17:08,005
I actually have a question for you guys.

316
00:17:08,005 --> 00:17:13,444
So we talked about that clip of Bryson making
that putt, and I think it was at Meridien in

317
00:17:13,444 --> 00:17:13,944
Dallas.

318
00:17:14,164 --> 00:17:19,029
And, obviously, there were some things that
were happening on the green there, but this was

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00:17:19,029 --> 00:17:24,470
a 15-second clip that you had, you know, a
borderline Hall of Fame quarterback and one of

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00:17:24,470 --> 00:17:29,990
the best players in the world alongside each
other doing what they were doing for 15

321
00:17:29,990 --> 00:17:30,309
seconds.

322
00:17:30,309 --> 00:17:35,734
And I guarantee you that thing got more clicks
and more views than anything the PGA Tour has

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00:17:35,734 --> 00:17:36,234
done.

324
00:17:37,575 --> 00:17:38,775
For I think this is gonna

325
00:17:38,775 --> 00:17:39,054
be a battle.

326
00:17:39,255 --> 00:17:40,154
Circuits probably.

327
00:17:41,095 --> 00:17:41,414
Yeah.

328
00:17:41,414 --> 00:17:46,859
And I think it's gonna be a battle between
professional golf and the likes of YouTube

329
00:17:46,859 --> 00:17:47,180
golf.

330
00:17:47,180 --> 00:17:50,380
I think there's a real battle here for
eyeballs.

331
00:17:50,380 --> 00:17:55,019
And I don't think it's necessarily, you know,
PGA Tour versus LIV Golf.

332
00:17:55,019 --> 00:17:58,559
I think you have your traditional professional
golf fan.

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00:17:58,815 --> 00:18:04,115
I think LIV has kind of grabbed, you know, the
people that were haters of the PGA Tour.

334
00:18:04,494 --> 00:18:09,315
And then you've got this new audience that is
all about YouTube golf.

335
00:18:09,694 --> 00:18:15,059
And what's the one thing that throughout the
ages outside of when Tiger Woods was in

336
00:18:15,059 --> 00:18:19,079
contention, what is professional golf known
for?

337
00:18:19,460 --> 00:18:20,359
It's boring.

338
00:18:20,500 --> 00:18:22,440
It's like watching grass grow.

339
00:18:22,740 --> 00:18:27,399
Like it's a great way to fall asleep if you're
having issues taking a nap.

340
00:18:27,595 --> 00:18:33,055
Like that was professional golf in a lot of
ways throughout the years.

341
00:18:33,195 --> 00:18:34,154
And it still is.

342
00:18:34,154 --> 00:18:37,275
And I think that's the part that is missed,
right?

343
00:18:37,275 --> 00:18:41,115
That the product itself isn't necessarily
great.

344
00:18:41,115 --> 00:18:41,595
Yeah.

345
00:18:41,595 --> 00:18:45,590
You're going to watch great golf, but I think
people wanna be entertained.

346
00:18:45,730 --> 00:18:45,970
Mhmm.

347
00:18:45,970 --> 00:18:48,869
And that's where the YouTube golf side becomes
really interesting.

348
00:18:49,170 --> 00:18:55,090
And LIV Golf was kind of a bridge over to that
side of the world, but they're not really

349
00:18:55,090 --> 00:18:59,269
benefiting from Bryson DeChambeau blowing up
his own personal channel.

350
00:18:59,545 --> 00:19:02,845
And, you know, not just YouTube golf.

351
00:19:04,105 --> 00:19:09,224
Internet media, like, in general has disrupted
every part of everything.

352
00:19:09,224 --> 00:19:10,664
I mean, what is it?

353
00:19:10,664 --> 00:19:11,884
MrBeast Games.

354
00:19:11,945 --> 00:19:12,265
Right?

355
00:19:12,265 --> 00:19:16,900
Like, the most watched, one of the most watched
shows, like, in the history of anything that

356
00:19:16,900 --> 00:19:18,279
you could watch.

357
00:19:18,740 --> 00:19:21,940
It's a YouTube show, and it's put on by
somebody and that, you know, they did it

358
00:19:21,940 --> 00:19:23,460
themselves versus a network.

359
00:19:23,460 --> 00:19:25,859
And you could liken networks to the PGA Tour.

360
00:19:25,859 --> 00:19:27,000
They're a golf network.

361
00:19:27,734 --> 00:19:30,694
All of this other media online now is starting
to come up.

362
00:19:30,694 --> 00:19:33,035
And like you said, they're doing things
differently.

363
00:19:33,255 --> 00:19:36,775
It's different, and people like that.

364
00:19:36,775 --> 00:19:38,154
Like, it's worth their time.

365
00:19:38,775 --> 00:19:39,095
Yeah.

366
00:19:39,095 --> 00:19:43,035
And Trot even mentions there's still no mics on
the bag and the caddie.

367
00:19:43,309 --> 00:19:44,910
He's like, this isn't hard.

368
00:19:44,910 --> 00:19:48,669
And that definitely adds an element to it.

369
00:19:48,669 --> 00:19:49,169
Right?

370
00:19:49,390 --> 00:19:55,630
Where the caddies, I feel like those are the
guys a lot of times are the characters that are

371
00:19:55,630 --> 00:19:56,535
out there on tour.

372
00:19:56,535 --> 00:19:58,955
I mean, just interviewing a few of them and so
forth.

373
00:19:59,015 --> 00:20:01,755
It's like, man, those guys have huge
personalities.

374
00:20:01,894 --> 00:20:03,275
They've got a ton of stories.

375
00:20:03,815 --> 00:20:07,815
Those are the guys that it's like, okay, I want
to see all of a sudden if they know their guy

376
00:20:07,815 --> 00:20:14,789
that well in the middle of like a heated
situation where they're under pressure, they're

377
00:20:14,789 --> 00:20:16,869
under the gun, how are they gonna calm them
down?

378
00:20:16,869 --> 00:20:18,330
Like, what are they gonna do?

379
00:20:18,470 --> 00:20:22,470
Like, imagine hearing one of them, like, a guy
hits the shot and, like, under his breath,

380
00:20:22,470 --> 00:20:23,109
like, oh, fuck.

381
00:20:23,109 --> 00:20:23,744
He cooked it.

382
00:20:23,744 --> 00:20:24,644
You know what I mean?

383
00:20:25,025 --> 00:20:26,144
Like, it's just yeah.

384
00:20:26,144 --> 00:20:29,825
I mean, shit that they probably wouldn't want
you to hear, but, yeah, like, you'd pick up

385
00:20:29,825 --> 00:20:31,045
some amazing stuff.

386
00:20:31,744 --> 00:20:38,080
I think the professional game has lacked
authenticity in a lot of ways where it's not

387
00:20:38,460 --> 00:20:38,779
real.

388
00:20:38,779 --> 00:20:40,220
Like, so many guys.

389
00:20:40,220 --> 00:20:45,680
And it's funny because on the last episode
around the match, a lot of people brought up

390
00:20:45,820 -->