Saturday, December 28, 2024

The Golf Business w/ Ted Simons

Matt Cook sits down with Ted Simons for an insightful discussion on his diverse career in golf and sports initiatives worldwide. Ted shares his experiences with Nicklaus Academies and the challenges faced in international markets. They delve into his recent projects, including golf course development in India, and discuss LIV Golf's impact on customer experience and the industry. The conversation shifts to the future of the golf industry, including debates on rolling back golf ball performance and sustainability. Ted highlights global expansion trends and the role of technology in sports. The episode wraps with a rapid-fire Q&A and Ted's dream foursome, concluding with his work at Synergy Group Consulting. Key Points: - Ted Simons emphasizes the importance of understanding and adapting to local markets when establishing international golf academies, which can significantly impact the success of these projects. - Ted views LIV Golf as a positive disruptor in the global market, particularly for countries outside the United States, as it brings top-tier golf to regions that traditionally lack exposure to elite players. - The rollback of golf ball technology should be limited to professional players to avoid negatively impacting the enjoyment and performance of amateur golfers. Chapters: 0:00 Introduction and career overview of Ted Simons 1:39 Ted Simons' varied roles and international sports initiatives 4:14 Nicklaus Academies collaboration and international market challenges 14:50 Ted Simons' recent projects and golf course development in India 17:14 LIV Golf discussion: Customer experience, Ryder Cup, and industry impact 35:26 Golf industry future predictions and rolling back golf ball performance 43:09 Amateurs in golf ball rollback debate and making golf sustainable 47:59 Global golf expansion trends and project highlights 56:11 Golf technology's impact on sports and rapid fire Q&A with Ted Simons 59:48 Ted's dream foursome and concluding thoughts 1:01:32 Synergy Group Consulting and Ted's social media info 1:02:26 Closing remarks This episode is brought to you by Swannies Golf & Devereux Golf. Use promo code 'PullHookGolf25' at Swannies.co for 25% off your order. Use promo code 'PullHookGolf20' at DevereuxGolf.com for 20% off your order.