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Show Notes

The episode opens with a lively introduction to the Johnnie Walker x Devereux Golf Clubhouse event, featuring a Devereux Golf promo code. Buttsy shares his Scotch experience and discusses the art of pairing drinks with golf. The conversation delves into Johnnie Walker's connection to golf, highlighting their hole in one program. The origin and future of the collaboration between Devereux Golf and Johnnie Walker are explored, along with the inspiration behind the Keep Walking collection. Paul Jones, a Johnnie Walker ambassador, joins to share his history with Scotch and insights into the Johnnie Walker Clubhouse program. The episode wraps up with a discussion of the event at Putt Shack in North Scottsdale and compliments on the stylish attire.

Get 20% off at https://DevereuxGolf.com by using our promo code PULLHOOKGOLF20 at checkout!




(0:15) Introduction and Johnnie Walker Devereux Golf Clubhouse event
(1:29) Sponsor: Devereux Golf promo code
(2:12) Buttsy's Scotch experience and golf pairing discussion
(4:55) Johnnie Walker's connection to golf and the hole in one program
(7:12) Origin and future of the Devereux Golf and Johnnie Walker collaboration
(10:17) Keep Walking collection inspiration and design elements
(17:11) Johnnie Walker cocktails and golf course drinks
(18:19) Introduction of Paul Jones, Johnnie Walker ambassador
(21:14) Cocktail discussion with Paul Jones and the Johnnie Walker Clubhouse program
(26:02) Event discussion at Putt Shack North Scottsdale with Devereux Golf promotion
(27:41) Compliments on attire and Buttsy's excitement for the day

Show Transcript

1
00:00:15,095 --> 00:00:19,574
This is the Johnnie Walker Devereux Golf
Clubhouse event that is happening.

2
00:00:19,574 --> 00:00:24,054
It is all based around the Waste Management
Phoenix Open, and we will be talking about a

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00:00:24,054 --> 00:00:28,214
lot of this collaboration together between
Johnnie Walker and Devereux.

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00:00:28,214 --> 00:00:32,329
So first off, we've got Johnnie Walker scotch
that Buttsy and I were just getting into,

5
00:00:32,329 --> 00:00:32,809
by the way.

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00:00:32,809 --> 00:00:33,049
Yes.

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00:00:33,049 --> 00:00:37,929
We're really diving in, and it was an absolute
blast of a conversation, but nobody could hear

8
00:00:37,929 --> 00:00:38,989
us, which is fantastic.

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00:00:39,449 --> 00:00:43,850
Now, the second part is we've got Devereux
Golf's collab with Johnnie Walker, which we're

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00:00:43,850 --> 00:00:47,664
going to have Bert on from good old Where is
Bert?

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00:00:47,825 --> 00:00:49,024
Colonel Bert Brunner.

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00:00:49,024 --> 00:00:50,625
He's gonna be well, not yet.

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No.

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No.

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No.

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You're fine.

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We've got about 15 minutes before he's coming
up.

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00:00:53,664 --> 00:00:54,145
Poor Buttsy.

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He's throwing people for a loop.

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Sorry.

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He almost had this poor girl absolutely running
her face off to go find Bert.

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We're about 15 minutes delayed because of the
no audio.

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00:01:03,479 --> 00:01:06,280
But that being said, we're gonna talk about
their collab.

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00:01:06,280 --> 00:01:07,799
It's a beautiful collab together.

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And then we've got Johnnie Walker's ambassador,
Paul Jones, that's gonna be coming on as well.

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So a lot of scotch and golf.

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And, don't forget, is Will gonna come on?

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Will Brunner's gonna come

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on.

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No way.

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This is

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unbelievable, boy.

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This is a rare appearance for both.

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One essential.

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We might have both brothers.

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I can't

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wait for this.

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Oh, come on.

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Recount.

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And by the way, folks, little promo read here
for the brand.

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Little Devereux Golf.

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That's devereuxgolf.com.

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Get yourself 20% off at pull hook golf 20 is
the promo code.

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Yes.

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We're wearing it.

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It's absolutely phenomenal.

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You should see these people walking around
here.

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Puttshack in North Scottsdale at the Scottsdale
Quarter.

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This event is unbelievable right now.

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The other thing that I will mention is the
promo code once again, pullhookgolf20 at

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checkout for 20% off your entire order at
devrogolf.com.

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00:02:05,920 --> 00:02:09,134
We gotta talk a little bit about Scotch and
golf.

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00:02:09,294 --> 00:02:12,174
Buttsy, when did you start drinking Scotch?

54
00:02:12,174 --> 00:02:12,974
Now now it's good.

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00:02:12,974 --> 00:02:17,614
Like I said, when I when I became of drinking
age, it it wasn't my go-to.

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00:02:17,614 --> 00:02:22,969
Good Scotch is very expensive, but I was at a
private club playing some golf and an older

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00:02:22,969 --> 00:02:26,030
member, we had a cigar and some Scotch.

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Oh.

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And that lovely.

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I wasn't in love with either one of those
things, and I went home in love with both.

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So

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yeah.

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And what did he tell you?

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He goes, you had to try what type of Scotch?

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It was Johnnie Walker.

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Oh, Johnnie.

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You ever had Johnnie Walker?

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And the blue, I mean, if you're at a private
club, you're drinking the blue, folks.

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Yes.

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You're drinking the blue.

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Yep.

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So that smoky aroma entered my palate.

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And, yeah, it is absolutely a go-to to this
day.

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00:02:52,250 --> 00:02:53,370
And I gotta tell you what we

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00:02:53,370 --> 00:02:53,810
got right here.

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00:02:53,930 --> 00:02:55,530
The ice cubes are actually golf balls.

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My story is a little different.

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00:02:56,569 --> 00:03:02,814
I wish it was at a private club drinking some
fancy Scotch, having myself a cigar, but I was

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in my mid-20s when I found Scotch.

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And Scotch is my absolute favorite, and I
wasn't even drinking whiskey at the time

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either.

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So I had a buddy who's like, Matt, he was a
whiskey drinker.

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00:03:12,655 --> 00:03:15,794
He goes, I gotta get you into drinking some
Scotch.

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And at Costco, they had this pack of three
bottles of Johnnie Walker.

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It was the trio.

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You had the red, the black, and the blue.

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And so there were tasting notes that went along
with it.

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And he goes, we're gonna do this together
because he didn't drink scotch either, and he's

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00:03:28,919 --> 00:03:32,459
like, we're gonna go through the tasting notes,
and we're gonna see if we like scotch.

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My god.

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By the end of that, I mean, if you just smell,
you're like, oh, that's good.

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Okay.

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Yeah.

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And you start looking at the notes.

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You're like, oh, that makes sense.

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Did it smell your bond?

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Then you

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take a sip.

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It really did.

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I mean, Adam, shout out to you, buddy, because
you know who you are.

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And by the way, by the time I got to the
Johnnie Walker Blue, I was like, this

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is the

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best thing I've ever had in my life.

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And sure enough, drink responsibly, folks.

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00:03:55,849 --> 00:03:57,870
Be of age 21 years or older.

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And, certainly, that was an experience I will
never forget because now I am a lifelong

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Johnnie Walker Blue scotch drinker.

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I absolutely love it.

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And we're back.

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Now how well do scotch and golf go together,
Buttsy?

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00:04:11,715 --> 00:04:14,134
Because, I mean, it's hand in hand.

112
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It's smooth.

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It's like your left hand talking to your right
hand.

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00:04:17,229 --> 00:04:17,470
No.

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A hundred percent.

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It's smooth.

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It is the yeah.

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They pair very nicely together.

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A lot of people drink beer.

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00:04:23,389 --> 00:04:28,189
A lot of people drink seltzers when they're out
on the golf course, and scotch might not be a

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traditional go-to.

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00:04:30,665 --> 00:04:31,144
Ah.

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00:04:31,144 --> 00:04:32,504
I think we're changing that.

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00:04:32,504 --> 00:04:32,985
Yeah.

125
00:04:32,985 --> 00:04:33,545
It really is.

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00:04:33,545 --> 00:04:36,465
I mean, you could have a great time on the golf
course with some scotch.

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00:04:36,665 --> 00:04:37,384
Can't be cheap.

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00:04:37,384 --> 00:04:37,625
Yeah.

129
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You can.

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00:04:37,944 --> 00:04:38,504
Can't be cheap.

131
00:04:38,504 --> 00:04:41,625
You really gotta throw it out there just like
tipping the boys at the end of the round.

132
00:04:41,625 --> 00:04:42,504
You gotta tip.

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00:04:42,504 --> 00:04:45,939
Now as we're talking about this, I've got some
pull hooks.

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00:04:45,939 --> 00:04:48,340
Did you know about Scotch and golf?

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00:04:48,340 --> 00:04:53,860
And first off, did you know Johnnie Walker's
roots in golf tie back to the first British

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00:04:53,860 --> 00:04:55,764
Open in 1860 where

137
00:04:55,845 --> 00:04:57,044
This is actually crazy.

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00:04:57,125 --> 00:05:02,564
One of the Open's greatest champions, James
Braid's two sons, worked for John Walker and

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00:05:02,564 --> 00:05:04,805
Sons, which was the name of the brand at the
time.

140
00:05:04,805 --> 00:05:05,764
Eighteen sixty, folks.

141
00:05:05,764 --> 00:05:08,259
We're talking about 1860.

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Hundred and '60.

143
00:05:09,699 --> 00:05:11,000
Not like 1960.

144
00:05:11,060 --> 00:05:11,379
No.

145
00:05:11,379 --> 00:05:12,360
Eighteen sixty.

146
00:05:12,740 --> 00:05:18,259
And, today, Johnny Walker is the official
Scotch Whiskey of the Waste Management Phoenix

147
00:05:18,259 --> 00:05:22,759
Open deepening the brand the brand the the
brand's connection to the sport.

148
00:05:23,084 --> 00:05:23,324
Wow.

149
00:05:23,324 --> 00:05:24,285
There we go.

150
00:05:24,285 --> 00:05:25,404
How you feel about that?

151
00:05:25,404 --> 00:05:27,245
I just that's just Doesn't make you proud of
them.

152
00:05:27,245 --> 00:05:27,564
Yeah.

153
00:05:27,564 --> 00:05:28,125
It does.

154
00:05:28,125 --> 00:05:32,365
And and I had no idea of the historical
significance, but the fact that it's tied

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00:05:32,365 --> 00:05:33,805
together and what do we say?

156
00:05:33,805 --> 00:05:35,100
It was John Walker and Sons.

157
00:05:35,180 --> 00:05:36,860
John Walker and Sons back then.

158
00:05:36,860 --> 00:05:37,740
Fantastic stuff.

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00:05:37,740 --> 00:05:39,580
Really cool that there's a history there.

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00:05:39,580 --> 00:05:41,920
Now second part to this is, did you know?

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In 1926, Johnnie Walker introduced its
hole-in-one program, which was offering a

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00:05:48,605 --> 00:05:50,944
bottle to any player who had a verified shot.

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00:05:51,165 --> 00:05:54,384
Nearly one hundred years later, the brand
introduced the Johnnie Walker clubhouse

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00:05:54,925 --> 00:06:00,045
designed to excite the next generation of
golfers and celebrate a progressive new era of

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00:06:00,045 --> 00:06:03,970
the sport, which has become more inclusive,
vibrant, and straight up more fun.

166
00:06:03,970 --> 00:06:06,209
Obviously, Devereux Golf is a part of that.

167
00:06:06,209 --> 00:06:06,850
Very cool.

168
00:06:06,850 --> 00:06:07,350
Yeah.

169
00:06:07,490 --> 00:06:10,230
And our last fun fact here about Scotch and
golf.

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The Johnnie Walker Clubhouse, by the way, did
you know, is also a hospitality suite that

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00:06:16,904 --> 00:06:22,264
engages next-gen Scotch drinkers and golfers
with elevated experiences at major golf

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00:06:22,264 --> 00:06:23,625
tournaments across the country.

173
00:06:23,625 --> 00:06:24,125
Uh-huh.

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00:06:24,185 --> 00:06:29,520
And did I mention that we are here at Puttshack
in North Scottsdale at the Scottsdale Quarter

175
00:06:29,520 --> 00:06:33,699
where this is Johnnie Walker and Devereux
Golf's good old clubhouse.

176
00:06:33,759 --> 00:06:34,240
How cool

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00:06:34,240 --> 00:06:35,040
is this place?

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Unreal.

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Actually unbelievable.

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00:06:36,720 --> 00:06:39,600
And by the way, folks, drink responsibly, 21
years or older.

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00:06:39,600 --> 00:06:40,240
Thank you.

182
00:06:40,240 --> 00:06:47,485
Now, we are gonna get into a beautiful
collaboration here, which is Devereux Golf and

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00:06:47,485 --> 00:06:48,444
Johnnie Walker.

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00:06:48,444 --> 00:06:48,944
Okay?

185
00:06:49,165 --> 00:06:50,764
The brothers are bringing it.

186
00:06:50,764 --> 00:06:53,904
Bert and Will Brunner are here from Devereux
Golf.

187
00:06:53,964 --> 00:06:54,360
Are you?

188
00:06:54,360 --> 00:06:54,860
No.

189
00:06:56,120 --> 00:06:56,919
Oh, it's good.

190
00:06:56,919 --> 00:06:58,279
Here we go, folks.

191
00:06:58,279 --> 00:07:03,719
So we gotta talk about this origin story of how
this collaboration and partnership with Johnnie

192
00:07:03,719 --> 00:07:04,860
Walker got started.

193
00:07:05,479 --> 00:07:07,979
I'm gonna leave it up to either one of you.

194
00:07:08,134 --> 00:07:10,694
Which one wants to jump in with the origin
story here?

195
00:07:10,694 --> 00:07:12,154
How did it all come about?

196
00:07:12,375 --> 00:07:13,495
How did you birth this?

197
00:07:13,495 --> 00:07:13,995
Yeah.

198
00:07:14,055 --> 00:07:14,854
Oh, man.

199
00:07:14,854 --> 00:07:15,414
We wanna know.

200
00:07:15,414 --> 00:07:18,214
This is something, I guess, Johnnie Walker's
seen of our brand.

201
00:07:18,214 --> 00:07:18,535
You know?

202
00:07:18,535 --> 00:07:22,350
Our brand is set out to kinda go after the
status quo of golf.

203
00:07:22,350 --> 00:07:26,750
And Johnnie Walker reached out to us looking
for a partner that goes after kind of the

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00:07:26,750 --> 00:07:28,110
normal, nutritious of golf.

205
00:07:28,189 --> 00:07:32,270
Everything that it's set up to be and looking
for a partner that is a little more young and

206
00:07:32,270 --> 00:07:34,524
influencing the new upbringing of.

207
00:07:34,524 --> 00:07:36,524
And they reached out to us last year.

208
00:07:36,524 --> 00:07:42,604
I think in April, we did our first collection
drop, June?

209
00:07:42,764 --> 00:07:46,144
Of 2024 for the Charles Schwab, which is Fort
Worth, Texas Colonial.

210
00:07:46,439 --> 00:07:47,400
Shout out to Texas as well.

211
00:07:47,400 --> 00:07:48,460
Good old Colonial.

212
00:07:48,920 --> 00:07:49,240
Yeah.

213
00:07:49,240 --> 00:07:49,560
Yeah.

214
00:07:49,560 --> 00:07:50,860
Texas boys are born.

215
00:07:51,000 --> 00:07:51,500
Raised.

216
00:07:52,600 --> 00:07:54,680
So, yeah, man, we've been on this partnership
with them.

217
00:07:54,680 --> 00:07:57,800
This is our second drop, the Johnnie Walker
Keep Walking Collection.

218
00:07:58,120 --> 00:07:58,560
Yeah.

219
00:07:59,000 --> 00:08:01,900
Here at the Waste Management Open, which is now
home.

220
00:08:02,464 --> 00:08:04,544
This is gonna be a kick-ass week, man.

221
00:08:04,544 --> 00:08:10,625
As you guys know, so I think we're starting off
hot with the, the blue in one, just leaning

222
00:08:10,625 --> 00:08:11,024
into it.

223
00:08:11,024 --> 00:08:12,064
But this is, it's

224
00:08:12,064 --> 00:08:14,625
like a hole in one in your mouth every time you
take a sip.

225
00:08:14,625 --> 00:08:14,865
Yeah.

226
00:08:14,865 --> 00:08:15,685
It's beautiful.

227
00:08:16,399 --> 00:08:17,199
Absolutely beautiful.

228
00:08:17,199 --> 00:08:19,360
Well, dude, this is I'm just here to drink,
Scott.

229
00:08:19,360 --> 00:08:20,079
I have heard.

230
00:08:20,079 --> 00:08:21,680
I I'm just here to drink, Scott.

231
00:08:21,680 --> 00:08:23,620
I have heard that you do not make appearances.

232
00:08:23,680 --> 00:08:24,740
I don't like appearances.

233
00:08:25,199 --> 00:08:26,240
A special Yeah.

234
00:08:26,319 --> 00:08:27,279
Special moment.

235
00:08:27,279 --> 00:08:27,839
He was like,

236
00:08:27,839 --> 00:08:28,479
I feel like you

237
00:08:28,479 --> 00:08:29,199
did it for us.

238
00:08:29,199 --> 00:08:30,479
I'm just keeping my office,

239
00:08:30,479 --> 00:08:31,139
you know.

240
00:08:31,384 --> 00:08:32,764
Just kinda chill in there.

241
00:08:32,985 --> 00:08:33,544
Kinda like a

242
00:08:33,544 --> 00:08:35,065
kinda like a groundhog, you know.

243
00:08:35,065 --> 00:08:35,964
Oh, that's fantastic.

244
00:08:36,345 --> 00:08:37,384
I absolutely love that.

245
00:08:37,384 --> 00:08:41,804
Now guys, you're working with such an iconic
brand with the Johnnie Walker Golf collection.

246
00:08:42,105 --> 00:08:46,839
I mean, how do you get a vision for this to be
like, hey, you know, we're working with such an

247
00:08:46,839 --> 00:08:47,399
iconic brand.

248
00:08:47,399 --> 00:08:51,799
How are we going to keep up style-wise with
such a cool, cool Scotch?

249
00:08:52,360 --> 00:08:57,799
It's actually a pretty cool collaboration
because Johnnie Walker is so rooted in

250
00:08:57,799 --> 00:08:59,545
tradition, you know?

251
00:08:59,545 --> 00:09:02,845
And we have the youthfulness of, you know, a
golf brand.

252
00:09:03,225 --> 00:09:08,745
And, it was, you know, something that really
doesn't come naturally and come easy because

253
00:09:08,745 --> 00:09:11,065
they are kinda two brands that are different.

254
00:09:11,065 --> 00:09:11,465
Yeah.

255
00:09:11,465 --> 00:09:16,399
But just being able to merge them and put a
playful twist on it, it's been just, it

256
00:09:16,460 --> 00:09:17,440
exceeded our expectations.

257
00:09:17,580 --> 00:09:21,600
It's been, it's been a really cool, really cool
collaboration we've done with them.

258
00:09:21,899 --> 00:09:22,139
Yeah.

259
00:09:22,139 --> 00:09:25,899
I like it from the standpoint of tradition,
what Johnnie Walker is.

260
00:09:25,899 --> 00:09:28,565
I mean, you think about where golf came from,
where it's birthed in Scotland.

261
00:09:28,565 --> 00:09:28,804
Right?

262
00:09:28,804 --> 00:09:30,125
It's pretty nice where Scotch is.

263
00:09:30,725 --> 00:09:32,004
So, there is that.

264
00:09:32,004 --> 00:09:33,684
You have that in both those worlds.

265
00:09:33,684 --> 00:09:37,065
So golf and Scotch already have this
partnership and marriage together.

266
00:09:37,365 --> 00:09:41,019
I mean, I'm pretty sure you invented golf just
to have a reason to drink more.

267
00:09:41,019 --> 00:09:42,700
And Scotch is what those guys were drinking.

268
00:09:42,700 --> 00:09:47,659
But it's a great collection because, like what
Zeller said, we are just a youthful brand.

269
00:09:47,659 --> 00:09:53,259
We are on that, kind of that mission to change
the face of golf a little bit.

270
00:09:53,259 --> 00:09:58,085
But, you know, going back into bringing Scotch
to the forefront, you know, this traditional

271
00:09:58,085 --> 00:10:00,985
drink, it's been really exciting to merge those
two worlds.

272
00:10:01,044 --> 00:10:01,684
That's awesome.

273
00:10:01,684 --> 00:10:02,245
Super cool.

274
00:10:02,245 --> 00:10:05,845
And by the way, the collection, folks, you
gotta go on to devereuxgolf.com.

275
00:10:05,845 --> 00:10:08,345
Make sure to utilize Pull Hook Golf 20 in
checkout.

276
00:10:08,565 --> 00:10:10,105
And get yourself...

277
00:10:10,360 --> 00:10:15,000
You gotta check out the collaboration because
it is, it's so clean, but it's so dope at the

278
00:10:15,000 --> 00:10:15,740
same time.

279
00:10:15,799 --> 00:10:17,740
Like, there's that cool twist to it.

280
00:10:17,879 --> 00:10:18,120
Yeah.

281
00:10:18,120 --> 00:10:20,679
The collection is pretty, pretty nice.

282
00:10:20,679 --> 00:10:26,955
We, you know, really blended a lot of the
heritage, the Scottish heritage that Johnnie

283
00:10:26,955 --> 00:10:27,934
Walker portrays.

284
00:10:28,315 --> 00:10:33,754
You know, we dive down into their archives, and
their archives are just amazing.

285
00:10:33,754 --> 00:10:37,980
They've been around forever, so they just have
a plethora of information that you can pull

286
00:10:37,980 --> 00:10:38,220
from.

287
00:10:38,220 --> 00:10:42,539
And just having that at our disposal, you know,
it's just, it's pretty cool.

288
00:10:42,539 --> 00:10:43,419
It's pretty awesome.

289
00:10:43,419 --> 00:10:47,740
I was just looking at, in preparation for all
of this, the logo from Johnnie Walker that has

290
00:10:47,980 --> 00:10:49,579
shifted over time a little bit.

291
00:10:49,579 --> 00:10:49,820
Yeah.

292
00:10:49,820 --> 00:10:54,205
And, man, it's just like, as soon as you said,
I went into the archives, I'm just like, oh,

293
00:10:54,205 --> 00:10:57,965
there's a lot of pages there about Johnnie
Walker history.

294
00:10:57,965 --> 00:10:58,125
Yeah.

295
00:10:58,125 --> 00:10:59,725
Their archives go pretty deep.

296
00:10:59,725 --> 00:11:02,865
Which we're hitting on a little bit with the
did you know?

297
00:11:03,085 --> 00:11:06,769
In 1860, the golf side of it was introduced?

298
00:11:07,309 --> 00:11:08,529
Unbelievable stuff.

299
00:11:09,070 --> 00:11:15,570
Now as we talk about this collaboration as
well, you guys have a current collaboration

300
00:11:15,709 --> 00:11:17,009
called Keep Walking.

301
00:11:17,470 --> 00:11:22,865
Talk to us a little bit about that, which is
timed up with the Waste Management Phoenix

302
00:11:22,865 --> 00:11:23,365
Open.

303
00:11:23,745 --> 00:11:24,065
Yes.

304
00:11:24,065 --> 00:11:24,384
Yeah.

305
00:11:24,384 --> 00:11:27,044
Keep Walking collection is what we just
released today.

306
00:11:27,825 --> 00:11:29,664
So that's a special collection for us.

307
00:11:29,825 --> 00:11:32,945
When we dropped our first collection, it was
with Johnnie Walker Golf Club.

308
00:11:32,945 --> 00:11:34,225
That went over really well.

309
00:11:34,464 --> 00:11:38,070
Then we got to spend more time with the Johnnie
Walker folks and kind of figure out, you know,

310
00:11:38,070 --> 00:11:41,370
what we really wanted from both sides, you
know, both parties.

311
00:11:41,669 --> 00:11:43,350
And Keep Walking was what came to mind.

312
00:11:43,350 --> 00:11:44,870
It's Johnnie Walker's tagline, of course.

313
00:11:44,870 --> 00:11:45,990
So that plays nicely in

314
00:11:45,990 --> 00:11:46,309
our hand.

315
00:11:46,309 --> 00:11:51,404
But also what felt good for our brand was the
tradition of walking on the golf course.

316
00:11:51,404 --> 00:11:54,985
Kind of getting back to the basics, getting
back to the roots, and that's where all this is

317
00:11:54,985 --> 00:11:55,384
established.

318
00:11:55,384 --> 00:11:55,625
Right?

319
00:11:55,625 --> 00:12:00,264
With Scotch, with the birth of golf, and just
getting back to the walking and the classics of

320
00:12:00,264 --> 00:12:00,424
that.

321
00:12:00,424 --> 00:12:07,480
So we wanted to blend the heritage and the
Scottish tartans and these things that you see

322
00:12:07,480 --> 00:12:13,053
in Johnnie's heritage overall and then bring it
together for a more modern look and feel of the

323
00:12:13,053 --> 00:12:13,399
golf course.

324
00:12:13,399 --> 00:12:15,579
So we have, like, mesh shorts with the tartan
print.

325
00:12:15,644 --> 00:12:17,404
We have the pullover my brother's wearing.

326
00:12:17,404 --> 00:12:18,125
It looks nice.

327
00:12:18,125 --> 00:12:21,004
It's very athletic, but also very, like,
classic looking.

328
00:12:21,004 --> 00:12:21,485
So it's

329
00:12:21,485 --> 00:12:22,625
a nice little Can we

330
00:12:22,684 --> 00:12:24,205
can we get more of these on the back?

331
00:12:24,205 --> 00:12:25,085
Can we do a little

332
00:12:25,884 --> 00:12:26,445
Dude, you got it.

333
00:12:26,445 --> 00:12:27,165
There we go.

334
00:12:27,165 --> 00:12:28,605
I told Bert this.

335
00:12:28,605 --> 00:12:33,929
When Bert came on a couple weeks ago with our
TGL watch party for the very first TGL episode,

336
00:12:33,929 --> 00:12:38,910
I'm like, man, it is so tough coming into your
guys' place because I want everything.

337
00:12:39,129 --> 00:12:40,490
I'm just like, oh, can I get that?

338
00:12:40,490 --> 00:12:40,649
Yeah.

339
00:12:40,649 --> 00:12:41,370
Can I grab that?

340
00:12:41,370 --> 00:12:42,009
Can I grab that?

341
00:12:42,009 --> 00:12:43,215
Oh, that's really cool.

342
00:12:43,215 --> 00:12:44,195
And I'm like, shit.

343
00:12:44,254 --> 00:12:47,375
You guys, you were really making me have, like,
a problem here.

344
00:12:47,375 --> 00:12:47,615
Hey.

345
00:12:47,615 --> 00:12:48,495
That's a good it's a good problem

346
00:12:48,495 --> 00:12:48,815
for us.

347
00:12:48,815 --> 00:12:49,715
We'll take that.

348
00:12:50,735 --> 00:12:52,254
So we don't get a second problem here.

349
00:12:52,254 --> 00:12:52,894
But yeah.

350
00:12:52,894 --> 00:12:53,394
Exactly.

351
00:12:54,815 --> 00:13:02,550
Now with Johnnie Walker, with what you guys are
doing, I mean, was there ever a time during the

352
00:13:02,550 --> 00:13:08,070
entire thing where you were like, man, we
really gotta dial in these colors from Johnnie

353
00:13:08,070 --> 00:13:08,570
Walker?

354
00:13:08,629 --> 00:13:12,410
You know, they've got their iconic hues and so
forth.

355
00:13:12,554 --> 00:13:16,174
I mean, was there any thought around that,
kinda getting into the collection?

356
00:13:16,475 --> 00:13:16,714
Yeah.

357
00:13:16,714 --> 00:13:17,455
Most definitely.

358
00:13:17,514 --> 00:13:18,714
I'm a big brand nerd.

359
00:13:18,714 --> 00:13:19,615
I love brands.

360
00:13:19,835 --> 00:13:21,034
I love studying brands.

361
00:13:21,034 --> 00:13:25,034
I love to see, like, their brand books, which
is their colors, their fonts, everything that

362
00:13:25,034 --> 00:13:28,350
you see out, you know, billboards, anything
that's posted.

363
00:13:28,350 --> 00:13:30,029
There's brand, there's science to that.

364
00:13:30,269 --> 00:13:34,909
And Johnnie Walker has an incredible brand
book, which it's not what you would think when

365
00:13:34,909 --> 00:13:36,190
you first think about Johnnie Walker.

366
00:13:36,190 --> 00:13:40,429
You think of, like, Scotch, you think of, like,
woods and dark deeper tones, but theirs is more

367
00:13:40,429 --> 00:13:45,014
vibrant, which was really cool to kind of
overlay on the golf courses, bring in these

368
00:13:45,014 --> 00:13:49,735
primary colors that are bold with the yellows,
the really blue tints, the deeper greens.

369
00:13:49,735 --> 00:13:53,414
So that was really exciting for us to get a
play with a nice color palette.

370
00:13:53,575 --> 00:13:53,735
Yeah.

371
00:13:53,815 --> 00:13:56,519
And just kinda shift all that for the golf
course and play set.

372
00:13:57,480 --> 00:13:57,980
Cool.

373
00:13:58,040 --> 00:13:58,860
Love that.

374
00:13:59,240 --> 00:14:03,420
Now the Blue and One is the whole slogan?

375
00:14:04,040 --> 00:14:04,840
Blue and One.

376
00:14:04,840 --> 00:14:05,240
Blue and

377
00:14:05,240 --> 00:14:05,480
One.

378
00:14:05,480 --> 00:14:05,800
Yeah.

379
00:14:05,800 --> 00:14:06,519
That's the drink.

380
00:14:06,519 --> 00:14:07,899
That's what we have right now.

381
00:14:08,040 --> 00:14:10,334
So Johnnie Walker Blue classic.

382
00:14:11,834 --> 00:14:16,254
It's kinda my first introduction into, you
know, the higher-end Scotches.

383
00:14:18,075 --> 00:14:18,554
That's great.

384
00:14:18,554 --> 00:14:19,434
What do you think about it?

385
00:14:19,434 --> 00:14:20,815
I just keep drinking it.

386
00:14:21,195 --> 00:14:22,475
That's my problem too.

387
00:14:22,475 --> 00:14:22,714
Yeah.

388
00:14:22,714 --> 00:14:23,595
It tastes so good.

389
00:14:23,595 --> 00:14:24,809
Drink responsibly, folks.

390
00:14:24,809 --> 00:14:26,009
Be over the edge of the water.

391
00:14:26,009 --> 00:14:27,629
It it it just gets better.

392
00:14:27,690 --> 00:14:27,769
Yeah.

393
00:14:27,769 --> 00:14:28,330
It does.

394
00:14:28,330 --> 00:14:28,410
Yeah.

395
00:14:28,410 --> 00:14:29,129
It does get better.

396
00:14:29,129 --> 00:14:30,269
Progressively, man.

397
00:14:30,490 --> 00:14:30,649
Yeah.

398
00:14:30,649 --> 00:14:31,610
It's very good, man.

399
00:14:31,610 --> 00:14:32,490
Just the aroma too.

400
00:14:32,490 --> 00:14:33,649
You can just sit there and smell it.

401
00:14:34,169 --> 00:14:35,370
They need to make a candle.

402
00:14:35,370 --> 00:14:35,610
Oh.

403
00:14:35,610 --> 00:14:36,250
It smells like...

404
00:14:36,250 --> 00:14:36,570
Johnny.

405
00:14:36,570 --> 00:14:37,129
My lord.

406
00:14:37,129 --> 00:14:38,475
I would buy that in a heartbeat.

407
00:14:38,475 --> 00:14:38,634
Yeah.

408
00:14:38,634 --> 00:14:39,034
That's a very...

409
00:14:39,195 --> 00:14:40,634
Johnny Walker people, you hearing this?

410
00:14:40,634 --> 00:14:41,355
We need a candle.

411
00:14:41,355 --> 00:14:41,995
We need a Johnny...

412
00:14:41,995 --> 00:14:42,075
Walker Blue.

413
00:14:42,075 --> 00:14:43,835
That smells like Johnny Walker Blue.

414
00:14:43,835 --> 00:14:44,335
Absolutely.

415
00:14:44,475 --> 00:14:45,375
Oh my god.

416
00:14:45,434 --> 00:14:47,034
Have that little peatiness in it.

417
00:14:47,034 --> 00:14:48,575
You know, it's just perfect.

418
00:14:48,955 --> 00:14:52,554
My royalty is 37 cents, by the way, for every
candle sold.

419
00:14:52,554 --> 00:14:52,714
So...

420
00:14:53,090 --> 00:14:54,529
Now, Will, you're a big candle guy.

421
00:14:54,529 --> 00:14:55,029
No?

422
00:14:55,090 --> 00:14:55,490
Yes.

423
00:14:55,490 --> 00:14:55,809
Yeah.

424
00:14:55,809 --> 00:14:56,690
Huge candle guy.

425
00:14:56,690 --> 00:14:57,250
I thought so.

426
00:14:57,250 --> 00:14:57,889
You have, like, three in...

427
00:14:57,889 --> 00:14:58,450
your office.

428
00:14:58,450 --> 00:14:59,429
These big candles.

429
00:14:59,649 --> 00:15:00,129
Big offices.

430
00:15:00,129 --> 00:15:00,929
He's he's horrible.

431
00:15:01,009 --> 00:15:01,330
Candles.

432
00:15:01,330 --> 00:15:04,290
Is the Will's never gonna make a public
appearance again.

433
00:15:04,290 --> 00:15:05,330
I just like fire.

434
00:15:05,330 --> 00:15:06,370
Kinda likes candles.

435
00:15:06,370 --> 00:15:06,870
Yeah.

436
00:15:07,384 --> 00:15:11,464
I mean, is there anything cooler though than a
scotch smelling, like, candle?

437
00:15:11,464 --> 00:15:11,705
No.

438
00:15:11,705 --> 00:15:13,705
It's gonna smell like a campfire in your
office.

439
00:15:13,705 --> 00:15:14,504
That'd be great.

440
00:15:14,504 --> 00:15:14,825
Yeah.

441
00:15:14,825 --> 00:15:15,144
Yeah.

442
00:15:15,144 --> 00:15:15,625
It would.

443
00:15:15,625 --> 00:15:16,684
It'd be it'd be awesome.

444
00:15:17,544 --> 00:15:19,004
Keep keep a couple of them going.

445
00:15:19,409 --> 00:15:20,610
I'm sorry.

446
00:15:20,610 --> 00:15:21,009
I don't know...

447
00:15:21,009 --> 00:15:21,329
what to say.

448
00:15:21,329 --> 00:15:21,730
My brain's...

449
00:15:21,730 --> 00:15:23,970
just sitting here spinning right now thinking
about how we're gonna do...

450
00:15:23,970 --> 00:15:24,470
that.

451
00:15:25,089 --> 00:15:26,069
I love it.

452
00:15:26,769 --> 00:15:31,490
Guys, what what do we expect in the future from
your collaboration with Johnny Walker?

453
00:15:31,490 --> 00:15:32,205
What do you think?

454
00:15:32,924 --> 00:15:33,485
There's more.

455
00:15:33,485 --> 00:15:35,485
So I think we're just scratching the surface
with this.

456
00:15:35,485 --> 00:15:38,764
You know, we're introducing Johnnie Walker back
into the golf course.

457
00:15:38,924 --> 00:15:42,764
You know, Johnnie Walker was a player on the
PGA Tour back in the day.

458
00:15:43,004 --> 00:15:44,845
They used to sponsor a lot of events.

459
00:15:44,845 --> 00:15:47,820
And they had a hiatus, but they're bringing it
back.

460
00:15:47,820 --> 00:15:51,259
They're coming back with a vengeance, and
they're coming back in the, you know, the new

461
0

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