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1 00:00:15,095 --> 00:00:19,574 This is the Johnnie Walker Devereux Golf Clubhouse event that is happening. 2 00:00:19,574 --> 00:00:24,054 It is all based around the Waste Management Phoenix Open, and we will be talking about a 3 00:00:24,054 --> 00:00:28,214 lot of this collaboration together between Johnnie Walker and Devereux. 4 00:00:28,214 --> 00:00:32,329 So first off, we've got Johnnie Walker scotch that Buttsy and I were just getting into, 5 00:00:32,329 --> 00:00:32,809 by the way. 6 00:00:32,809 --> 00:00:33,049 Yes.
7 00:00:33,049 --> 00:00:37,929 We're really diving in, and it was an absolute blast of a conversation, but nobody could hear 8 00:00:37,929 --> 00:00:38,989 us, which is fantastic. 9 00:00:39,449 --> 00:00:43,850 Now, the second part is we've got Devereux Golf's collab with Johnnie Walker, which we're 10 00:00:43,850 --> 00:00:47,664 going to have Bert on from good old Where is Bert? 11 00:00:47,825 --> 00:00:49,024 Colonel Bert Brunner. 12 00:00:49,024 --> 00:00:50,625 He's gonna be well, not yet.
13 00:00:50,625 --> 00:00:50,704 No. 14 00:00:50,704 --> 00:00:50,864 No. 15 00:00:50,864 --> 00:00:50,945 No. 16 00:00:50,945 --> 00:00:51,424 You're fine.
17 00:00:51,424 --> 00:00:53,664 We've got about 15 minutes before he's coming up. 18 00:00:53,664 --> 00:00:54,145 Poor Buttsy. 19 00:00:54,145 --> 00:00:55,265 He's throwing people for a loop. 20 00:00:55,265 --> 00:00:55,504 Sorry.
21 00:00:55,504 --> 00:00:59,204 He almost had this poor girl absolutely running her face off to go find Bert. 22 00:01:00,200 --> 00:01:03,479 We're about 15 minutes delayed because of the no audio. 23 00:01:03,479 --> 00:01:06,280 But that being said, we're gonna talk about their collab. 24 00:01:06,280 --> 00:01:07,799 It's a beautiful collab together.
25 00:01:07,799 --> 00:01:12,674 And then we've got Johnnie Walker's ambassador, Paul Jones, that's gonna be coming on as well. 26 00:01:12,674 --> 00:01:14,534 So a lot of scotch and golf. 27 00:01:14,594 --> 00:01:16,935 And, don't forget, is Will gonna come on? 28 00:01:18,355 --> 00:01:19,555 Will Brunner's gonna come 29 00:01:19,555 --> 00:01:19,875 on.
30 00:01:19,875 --> 00:01:20,314 No way. 31 00:01:20,314 --> 00:01:20,674 This is 32 00:01:20,674 --> 00:01:22,055 unbelievable, boy. 33 00:01:22,515 --> 00:01:24,995 This is a rare appearance for both. 34 00:01:24,995 --> 00:01:25,655 One essential.
35 00:01:26,674 --> 00:01:27,939 We might have both brothers. 36 00:01:27,939 --> 00:01:28,340 I can't 37 00:01:28,340 --> 00:01:29,219 wait for this. 38 00:01:29,219 --> 00:01:29,579 Oh, come on. 39 00:01:29,700 --> 00:01:30,200 Recount.
40 00:01:30,260 --> 00:01:34,439 And by the way, folks, little promo read here for the brand. 41 00:01:34,739 --> 00:01:35,859 Little Devereux Golf. 42 00:01:35,859 --> 00:01:39,060 That's devereuxgolf.com. 43 00:01:39,060 --> 00:01:44,084 Get yourself 20% off at pull hook golf 20 is the promo code.
44 00:01:44,084 --> 00:01:44,405 Yes. 45 00:01:44,405 --> 00:01:45,125 We're wearing it. 46 00:01:45,125 --> 00:01:46,165 It's absolutely phenomenal. 47 00:01:46,165 --> 00:01:48,104 You should see these people walking around here.
48 00:01:48,104 --> 00:01:50,884 Puttshack in North Scottsdale at the Scottsdale Quarter. 49 00:01:50,884 --> 00:01:53,944 This event is unbelievable right now. 50 00:01:54,405 --> 00:01:59,280 The other thing that I will mention is the promo code once again, pullhookgolf20 at 51 00:01:59,280 --> 00:02:05,060 checkout for 20% off your entire order at devrogolf.com. 52 00:02:05,920 --> 00:02:09,134 We gotta talk a little bit about Scotch and golf.
53 00:02:09,294 --> 00:02:12,174 Buttsy, when did you start drinking Scotch? 54 00:02:12,174 --> 00:02:12,974 Now now it's good. 55 00:02:12,974 --> 00:02:17,614 Like I said, when I when I became of drinking age, it it wasn't my go-to. 56 00:02:17,614 --> 00:02:22,969 Good Scotch is very expensive, but I was at a private club playing some golf and an older 57 00:02:22,969 --> 00:02:26,030 member, we had a cigar and some Scotch.
58 00:02:26,169 --> 00:02:26,569 Oh. 59 00:02:26,569 --> 00:02:28,010 And that lovely. 60 00:02:28,010 --> 00:02:32,409 I wasn't in love with either one of those things, and I went home in love with both. 61 00:02:32,409 --> 00:02:32,689 So 62 00:02:32,969 --> 00:02:33,469 yeah.
63 00:02:33,530 --> 00:02:34,409 And what did he tell you? 64 00:02:34,409 --> 00:02:36,525 He goes, you had to try what type of Scotch? 65 00:02:36,604 --> 00:02:37,644 It was Johnnie Walker. 66 00:02:37,644 --> 00:02:38,284 Oh, Johnnie.
67 00:02:38,284 --> 00:02:39,745 You ever had Johnnie Walker? 68 00:02:39,805 --> 00:02:43,164 And the blue, I mean, if you're at a private club, you're drinking the blue, folks. 69 00:02:43,164 --> 00:02:43,405 Yes. 70 00:02:43,405 --> 00:02:44,284 You're drinking the blue.
71 00:02:44,284 --> 00:02:44,604 Yep. 72 00:02:44,604 --> 00:02:48,685 So that smoky aroma entered my palate. 73 00:02:48,685 --> 00:02:52,250 And, yeah, it is absolutely a go-to to this day. 74 00:02:52,250 --> 00:02:53,370 And I gotta tell you what we 75 00:02:53,370 --> 00:02:53,810 got right here.
76 00:02:53,930 --> 00:02:55,530 The ice cubes are actually golf balls. 77 00:02:55,530 --> 00:02:56,569 My story is a little different. 78 00:02:56,569 --> 00:03:02,814 I wish it was at a private club drinking some fancy Scotch, having myself a cigar, but I was 79 00:03:02,814 --> 00:03:04,495 in my mid-20s when I found Scotch. 80 00:03:04,495 --> 00:03:09,375 And Scotch is my absolute favorite, and I wasn't even drinking whiskey at the time 81 00:03:09,375 --> 00:03:09,694 either.
82 00:03:09,694 --> 00:03:12,655 So I had a buddy who's like, Matt, he was a whiskey drinker. 83 00:03:12,655 --> 00:03:15,794 He goes, I gotta get you into drinking some Scotch. 84 00:03:15,935 --> 00:03:19,879 And at Costco, they had this pack of three bottles of Johnnie Walker. 85 00:03:19,879 --> 00:03:20,680 It was the trio.
86 00:03:20,680 --> 00:03:22,539 You had the red, the black, and the blue. 87 00:03:22,680 --> 00:03:24,840 And so there were tasting notes that went along with it. 88 00:03:24,840 --> 00:03:28,919 And he goes, we're gonna do this together because he didn't drink scotch either, and he's 89 00:03:28,919 --> 00:03:32,459 like, we're gonna go through the tasting notes, and we're gonna see if we like scotch. 90 00:03:32,599 --> 00:03:33,080 My god.
91 00:03:33,080 --> 00:03:37,025 By the end of that, I mean, if you just smell, you're like, oh, that's good. 92 00:03:37,025 --> 00:03:37,344 Okay. 93 00:03:37,344 --> 00:03:37,585 Yeah. 94 00:03:37,585 --> 00:03:38,705 And you start looking at the notes.
95 00:03:38,705 --> 00:03:39,824 You're like, oh, that makes sense. 96 00:03:39,824 --> 00:03:41,264 Did it smell your bond? 97 00:03:41,264 --> 00:03:41,504 Then you 98 00:03:41,504 --> 00:03:42,305 take a sip. 99 00:03:42,305 --> 00:03:43,025 It really did.
100 00:03:43,025 --> 00:03:47,284 I mean, Adam, shout out to you, buddy, because you know who you are. 101 00:03:48,409 --> 00:03:51,129 And by the way, by the time I got to the Johnnie Walker Blue, I was like, this 102 00:03:51,129 --> 00:03:51,370 is the 103 00:03:51,370 --> 00:03:52,989 best thing I've ever had in my life. 104 00:03:53,370 --> 00:03:55,629 And sure enough, drink responsibly, folks. 105 00:03:55,849 --> 00:03:57,870 Be of age 21 years or older.
106 00:03:58,169 --> 00:04:02,935 And, certainly, that was an experience I will never forget because now I am a lifelong 107 00:04:03,074 --> 00:04:05,235 Johnnie Walker Blue scotch drinker. 108 00:04:05,235 --> 00:04:06,375 I absolutely love it. 109 00:04:07,394 --> 00:04:08,375 And we're back. 110 00:04:08,435 --> 00:04:11,655 Now how well do scotch and golf go together, Buttsy?
111 00:04:11,715 --> 00:04:14,134 Because, I mean, it's hand in hand. 112 00:04:14,669 --> 00:04:15,329 It's smooth. 113 00:04:15,389 --> 00:04:17,229 It's like your left hand talking to your right hand. 114 00:04:17,229 --> 00:04:17,470 No.
115 00:04:17,470 --> 00:04:18,110 A hundred percent. 116 00:04:18,110 --> 00:04:18,930 It's smooth. 117 00:04:19,389 --> 00:04:20,350 It is the yeah. 118 00:04:20,589 --> 00:04:22,209 They pair very nicely together.
119 00:04:22,430 --> 00:04:23,389 A lot of people drink beer. 120 00:04:23,389 --> 00:04:28,189 A lot of people drink seltzers when they're out on the golf course, and scotch might not be a 121 00:04:28,189 --> 00:04:30,665 traditional go-to. 122 00:04:30,665 --> 00:04:31,144 Ah. 123 00:04:31,144 --> 00:04:32,504 I think we're changing that.
124 00:04:32,504 --> 00:04:32,985 Yeah. 125 00:04:32,985 --> 00:04:33,545 It really is. 126 00:04:33,545 --> 00:04:36,465 I mean, you could have a great time on the golf course with some scotch. 127 00:04:36,665 --> 00:04:37,384 Can't be cheap.
128 00:04:37,384 --> 00:04:37,625 Yeah. 129 00:04:37,625 --> 00:04:37,944 You can. 130 00:04:37,944 --> 00:04:38,504 Can't be cheap. 131 00:04:38,504 --> 00:04:41,625 You really gotta throw it out there just like tipping the boys at the end of the round.
132 00:04:41,625 --> 00:04:42,504 You gotta tip. 133 00:04:42,504 --> 00:04:45,939 Now as we're talking about this, I've got some pull hooks. 134 00:04:45,939 --> 00:04:48,340 Did you know about Scotch and golf? 135 00:04:48,340 --> 00:04:53,860 And first off, did you know Johnnie Walker's roots in golf tie back to the first British 136 00:04:53,860 --> 00:04:55,764 Open in 1860 where 137 00:04:55,845 --> 00:04:57,044 This is actually crazy.
138 00:04:57,125 --> 00:05:02,564 One of the Open's greatest champions, James Braid's two sons, worked for John Walker and 139 00:05:02,564 --> 00:05:04,805 Sons, which was the name of the brand at the time. 140 00:05:04,805 --> 00:05:05,764 Eighteen sixty, folks. 141 00:05:05,764 --> 00:05:08,259 We're talking about 1860. 142 00:05:08,259 --> 00:05:09,699 Hundred and '60.
143 00:05:09,699 --> 00:05:11,000 Not like 1960. 144 00:05:11,060 --> 00:05:11,379 No. 145 00:05:11,379 --> 00:05:12,360 Eighteen sixty. 146 00:05:12,740 --> 00:05:18,259 And, today, Johnny Walker is the official Scotch Whiskey of the Waste Management Phoenix 147 00:05:18,259 --> 00:05:22,759 Open deepening the brand the brand the the brand's connection to the sport.
148 00:05:23,084 --> 00:05:23,324 Wow. 149 00:05:23,324 --> 00:05:24,285 There we go. 150 00:05:24,285 --> 00:05:25,404 How you feel about that? 151 00:05:25,404 --> 00:05:27,245 I just that's just Doesn't make you proud of them.
152 00:05:27,245 --> 00:05:27,564 Yeah. 153 00:05:27,564 --> 00:05:28,125 It does. 154 00:05:28,125 --> 00:05:32,365 And and I had no idea of the historical significance, but the fact that it's tied 155 00:05:32,365 --> 00:05:33,805 together and what do we say? 156 00:05:33,805 --> 00:05:35,100 It was John Walker and Sons.
157 00:05:35,180 --> 00:05:36,860 John Walker and Sons back then. 158 00:05:36,860 --> 00:05:37,740 Fantastic stuff. 159 00:05:37,740 --> 00:05:39,580 Really cool that there's a history there. 160 00:05:39,580 --> 00:05:41,920 Now second part to this is, did you know?
161 00:05:42,300 --> 00:05:48,605 In 1926, Johnnie Walker introduced its hole-in-one program, which was offering a 162 00:05:48,605 --> 00:05:50,944 bottle to any player who had a verified shot. 163 00:05:51,165 --> 00:05:54,384 Nearly one hundred years later, the brand introduced the Johnnie Walker clubhouse 164 00:05:54,925 --> 00:06:00,045 designed to excite the next generation of golfers and celebrate a progressive new era of 165 00:06:00,045 --> 00:06:03,970 the sport, which has become more inclusive, vibrant, and straight up more fun. 166 00:06:03,970 --> 00:06:06,209 Obviously, Devereux Golf is a part of that. 167 00:06:06,209 --> 00:06:06,850 Very cool.
168 00:06:06,850 --> 00:06:07,350 Yeah. 169 00:06:07,490 --> 00:06:10,230 And our last fun fact here about Scotch and golf. 170 00:06:10,290 --> 00:06:16,904 The Johnnie Walker Clubhouse, by the way, did you know, is also a hospitality suite that 171 00:06:16,904 --> 00:06:22,264 engages next-gen Scotch drinkers and golfers with elevated experiences at major golf 172 00:06:22,264 --> 00:06:23,625 tournaments across the country. 173 00:06:23,625 --> 00:06:24,125 Uh-huh.
174 00:06:24,185 --> 00:06:29,520 And did I mention that we are here at Puttshack in North Scottsdale at the Scottsdale Quarter 175 00:06:29,520 --> 00:06:33,699 where this is Johnnie Walker and Devereux Golf's good old clubhouse. 176 00:06:33,759 --> 00:06:34,240 How cool 177 00:06:34,240 --> 00:06:35,040 is this place? 178 00:06:35,040 --> 00:06:35,540 Unreal. 179 00:06:35,600 --> 00:06:36,500 Actually unbelievable.
180 00:06:36,720 --> 00:06:39,600 And by the way, folks, drink responsibly, 21 years or older. 181 00:06:39,600 --> 00:06:40,240 Thank you. 182 00:06:40,240 --> 00:06:47,485 Now, we are gonna get into a beautiful collaboration here, which is Devereux Golf and 183 00:06:47,485 --> 00:06:48,444 Johnnie Walker. 184 00:06:48,444 --> 00:06:48,944 Okay?
185 00:06:49,165 --> 00:06:50,764 The brothers are bringing it. 186 00:06:50,764 --> 00:06:53,904 Bert and Will Brunner are here from Devereux Golf. 187 00:06:53,964 --> 00:06:54,360 Are you? 188 00:06:54,360 --> 00:06:54,860 No.
189 00:06:56,120 --> 00:06:56,919 Oh, it's good. 190 00:06:56,919 --> 00:06:58,279 Here we go, folks. 191 00:06:58,279 --> 00:07:03,719 So we gotta talk about this origin story of how this collaboration and partnership with Johnnie 192 00:07:03,719 --> 00:07:04,860 Walker got started. 193 00:07:05,479 --> 00:07:07,979 I'm gonna leave it up to either one of you.
194 00:07:08,134 --> 00:07:10,694 Which one wants to jump in with the origin story here? 195 00:07:10,694 --> 00:07:12,154 How did it all come about? 196 00:07:12,375 --> 00:07:13,495 How did you birth this? 197 00:07:13,495 --> 00:07:13,995 Yeah.
198 00:07:14,055 --> 00:07:14,854 Oh, man. 199 00:07:14,854 --> 00:07:15,414 We wanna know. 200 00:07:15,414 --> 00:07:18,214 This is something, I guess, Johnnie Walker's seen of our brand. 201 00:07:18,214 --> 00:07:18,535 You know?
202 00:07:18,535 --> 00:07:22,350 Our brand is set out to kinda go after the status quo of golf. 203 00:07:22,350 --> 00:07:26,750 And Johnnie Walker reached out to us looking for a partner that goes after kind of the 204 00:07:26,750 --> 00:07:28,110 normal, nutritious of golf. 205 00:07:28,189 --> 00:07:32,270 Everything that it's set up to be and looking for a partner that is a little more young and 206 00:07:32,270 --> 00:07:34,524 influencing the new upbringing of. 207 00:07:34,524 --> 00:07:36,524 And they reached out to us last year.
208 00:07:36,524 --> 00:07:42,604 I think in April, we did our first collection drop, June? 209 00:07:42,764 --> 00:07:46,144 Of 2024 for the Charles Schwab, which is Fort Worth, Texas Colonial. 210 00:07:46,439 --> 00:07:47,400 Shout out to Texas as well. 211 00:07:47,400 --> 00:07:48,460 Good old Colonial.
212 00:07:48,920 --> 00:07:49,240 Yeah. 213 00:07:49,240 --> 00:07:49,560 Yeah. 214 00:07:49,560 --> 00:07:50,860 Texas boys are born. 215 00:07:51,000 --> 00:07:51,500 Raised.
216 00:07:52,600 --> 00:07:54,680 So, yeah, man, we've been on this partnership with them. 217 00:07:54,680 --> 00:07:57,800 This is our second drop, the Johnnie Walker Keep Walking Collection. 218 00:07:58,120 --> 00:07:58,560 Yeah. 219 00:07:59,000 --> 00:08:01,900 Here at the Waste Management Open, which is now home.
220 00:08:02,464 --> 00:08:04,544 This is gonna be a kick-ass week, man. 221 00:08:04,544 --> 00:08:10,625 As you guys know, so I think we're starting off hot with the, the blue in one, just leaning 222 00:08:10,625 --> 00:08:11,024 into it. 223 00:08:11,024 --> 00:08:12,064 But this is, it's 224 00:08:12,064 --> 00:08:14,625 like a hole in one in your mouth every time you take a sip. 225 00:08:14,625 --> 00:08:14,865 Yeah.
226 00:08:14,865 --> 00:08:15,685 It's beautiful. 227 00:08:16,399 --> 00:08:17,199 Absolutely beautiful. 228 00:08:17,199 --> 00:08:19,360 Well, dude, this is I'm just here to drink, Scott. 229 00:08:19,360 --> 00:08:20,079 I have heard.
230 00:08:20,079 --> 00:08:21,680 I I'm just here to drink, Scott. 231 00:08:21,680 --> 00:08:23,620 I have heard that you do not make appearances. 232 00:08:23,680 --> 00:08:24,740 I don't like appearances. 233 00:08:25,199 --> 00:08:26,240 A special Yeah.
234 00:08:26,319 --> 00:08:27,279 Special moment. 235 00:08:27,279 --> 00:08:27,839 He was like, 236 00:08:27,839 --> 00:08:28,479 I feel like you 237 00:08:28,479 --> 00:08:29,199 did it for us. 238 00:08:29,199 --> 00:08:30,479 I'm just keeping my office, 239 00:08:30,479 --> 00:08:31,139 you know. 240 00:08:31,384 --> 00:08:32,764 Just kinda chill in there.
241 00:08:32,985 --> 00:08:33,544 Kinda like a 242 00:08:33,544 --> 00:08:35,065 kinda like a groundhog, you know. 243 00:08:35,065 --> 00:08:35,964 Oh, that's fantastic. 244 00:08:36,345 --> 00:08:37,384 I absolutely love that. 245 00:08:37,384 --> 00:08:41,804 Now guys, you're working with such an iconic brand with the Johnnie Walker Golf collection.
246 00:08:42,105 --> 00:08:46,839 I mean, how do you get a vision for this to be like, hey, you know, we're working with such an 247 00:08:46,839 --> 00:08:47,399 iconic brand. 248 00:08:47,399 --> 00:08:51,799 How are we going to keep up style-wise with such a cool, cool Scotch? 249 00:08:52,360 --> 00:08:57,799 It's actually a pretty cool collaboration because Johnnie Walker is so rooted in 250 00:08:57,799 --> 00:08:59,545 tradition, you know? 251 00:08:59,545 --> 00:09:02,845 And we have the youthfulness of, you know, a golf brand.
252 00:09:03,225 --> 00:09:08,745 And, it was, you know, something that really doesn't come naturally and come easy because 253 00:09:08,745 --> 00:09:11,065 they are kinda two brands that are different. 254 00:09:11,065 --> 00:09:11,465 Yeah. 255 00:09:11,465 --> 00:09:16,399 But just being able to merge them and put a playful twist on it, it's been just, it 256 00:09:16,460 --> 00:09:17,440 exceeded our expectations. 257 00:09:17,580 --> 00:09:21,600 It's been, it's been a really cool, really cool collaboration we've done with them.
258 00:09:21,899 --> 00:09:22,139 Yeah. 259 00:09:22,139 --> 00:09:25,899 I like it from the standpoint of tradition, what Johnnie Walker is. 260 00:09:25,899 --> 00:09:28,565 I mean, you think about where golf came from, where it's birthed in Scotland. 261 00:09:28,565 --> 00:09:28,804 Right?
262 00:09:28,804 --> 00:09:30,125 It's pretty nice where Scotch is. 263 00:09:30,725 --> 00:09:32,004 So, there is that. 264 00:09:32,004 --> 00:09:33,684 You have that in both those worlds. 265 00:09:33,684 --> 00:09:37,065 So golf and Scotch already have this partnership and marriage together.
266 00:09:37,365 --> 00:09:41,019 I mean, I'm pretty sure you invented golf just to have a reason to drink more. 267 00:09:41,019 --> 00:09:42,700 And Scotch is what those guys were drinking. 268 00:09:42,700 --> 00:09:47,659 But it's a great collection because, like what Zeller said, we are just a youthful brand. 269 00:09:47,659 --> 00:09:53,259 We are on that, kind of that mission to change the face of golf a little bit.
270 00:09:53,259 --> 00:09:58,085 But, you know, going back into bringing Scotch to the forefront, you know, this traditional 271 00:09:58,085 --> 00:10:00,985 drink, it's been really exciting to merge those two worlds. 272 00:10:01,044 --> 00:10:01,684 That's awesome. 273 00:10:01,684 --> 00:10:02,245 Super cool. 274 00:10:02,245 --> 00:10:05,845 And by the way, the collection, folks, you gotta go on to devereuxgolf.com.
275 00:10:05,845 --> 00:10:08,345 Make sure to utilize Pull Hook Golf 20 in checkout. 276 00:10:08,565 --> 00:10:10,105 And get yourself... 277 00:10:10,360 --> 00:10:15,000 You gotta check out the collaboration because it is, it's so clean, but it's so dope at the 278 00:10:15,000 --> 00:10:15,740 same time. 279 00:10:15,799 --> 00:10:17,740 Like, there's that cool twist to it.
280 00:10:17,879 --> 00:10:18,120 Yeah. 281 00:10:18,120 --> 00:10:20,679 The collection is pretty, pretty nice. 282 00:10:20,679 --> 00:10:26,955 We, you know, really blended a lot of the heritage, the Scottish heritage that Johnnie 283 00:10:26,955 --> 00:10:27,934 Walker portrays. 284 00:10:28,315 --> 00:10:33,754 You know, we dive down into their archives, and their archives are just amazing.
285 00:10:33,754 --> 00:10:37,980 They've been around forever, so they just have a plethora of information that you can pull 286 00:10:37,980 --> 00:10:38,220 from. 287 00:10:38,220 --> 00:10:42,539 And just having that at our disposal, you know, it's just, it's pretty cool. 288 00:10:42,539 --> 00:10:43,419 It's pretty awesome. 289 00:10:43,419 --> 00:10:47,740 I was just looking at, in preparation for all of this, the logo from Johnnie Walker that has 290 00:10:47,980 --> 00:10:49,579 shifted over time a little bit.
291 00:10:49,579 --> 00:10:49,820 Yeah. 292 00:10:49,820 --> 00:10:54,205 And, man, it's just like, as soon as you said, I went into the archives, I'm just like, oh, 293 00:10:54,205 --> 00:10:57,965 there's a lot of pages there about Johnnie Walker history. 294 00:10:57,965 --> 00:10:58,125 Yeah. 295 00:10:58,125 --> 00:10:59,725 Their archives go pretty deep.
296 00:10:59,725 --> 00:11:02,865 Which we're hitting on a little bit with the did you know? 297 00:11:03,085 --> 00:11:06,769 In 1860, the golf side of it was introduced? 298 00:11:07,309 --> 00:11:08,529 Unbelievable stuff. 299 00:11:09,070 --> 00:11:15,570 Now as we talk about this collaboration as well, you guys have a current collaboration 300 00:11:15,709 --> 00:11:17,009 called Keep Walking.
301 00:11:17,470 --> 00:11:22,865 Talk to us a little bit about that, which is timed up with the Waste Management Phoenix 302 00:11:22,865 --> 00:11:23,365 Open. 303 00:11:23,745 --> 00:11:24,065 Yes. 304 00:11:24,065 --> 00:11:24,384 Yeah. 305 00:11:24,384 --> 00:11:27,044 Keep Walking collection is what we just released today.
306 00:11:27,825 --> 00:11:29,664 So that's a special collection for us. 307 00:11:29,825 --> 00:11:32,945 When we dropped our first collection, it was with Johnnie Walker Golf Club. 308 00:11:32,945 --> 00:11:34,225 That went over really well. 309 00:11:34,464 --> 00:11:38,070 Then we got to spend more time with the Johnnie Walker folks and kind of figure out, you know, 310 00:11:38,070 --> 00:11:41,370 what we really wanted from both sides, you know, both parties.
311 00:11:41,669 --> 00:11:43,350 And Keep Walking was what came to mind. 312 00:11:43,350 --> 00:11:44,870 It's Johnnie Walker's tagline, of course. 313 00:11:44,870 --> 00:11:45,990 So that plays nicely in 314 00:11:45,990 --> 00:11:46,309 our hand. 315 00:11:46,309 --> 00:11:51,404 But also what felt good for our brand was the tradition of walking on the golf course.
316 00:11:51,404 --> 00:11:54,985 Kind of getting back to the basics, getting back to the roots, and that's where all this is 317 00:11:54,985 --> 00:11:55,384 established. 318 00:11:55,384 --> 00:11:55,625 Right? 319 00:11:55,625 --> 00:12:00,264 With Scotch, with the birth of golf, and just getting back to the walking and the classics of 320 00:12:00,264 --> 00:12:00,424 that. 321 00:12:00,424 --> 00:12:07,480 So we wanted to blend the heritage and the Scottish tartans and these things that you see 322 00:12:07,480 --> 00:12:13,053 in Johnnie's heritage overall and then bring it together for a more modern look and feel of the 323 00:12:13,053 --> 00:12:13,399 golf course.
324 00:12:13,399 --> 00:12:15,579 So we have, like, mesh shorts with the tartan print. 325 00:12:15,644 --> 00:12:17,404 We have the pullover my brother's wearing. 326 00:12:17,404 --> 00:12:18,125 It looks nice. 327 00:12:18,125 --> 00:12:21,004 It's very athletic, but also very, like, classic looking.
328 00:12:21,004 --> 00:12:21,485 So it's 329 00:12:21,485 --> 00:12:22,625 a nice little Can we 330 00:12:22,684 --> 00:12:24,205 can we get more of these on the back? 331 00:12:24,205 --> 00:12:25,085 Can we do a little 332 00:12:25,884 --> 00:12:26,445 Dude, you got it. 333 00:12:26,445 --> 00:12:27,165 There we go. 334 00:12:27,165 --> 00:12:28,605 I told Bert this.
335 00:12:28,605 --> 00:12:33,929 When Bert came on a couple weeks ago with our TGL watch party for the very first TGL episode, 336 00:12:33,929 --> 00:12:38,910 I'm like, man, it is so tough coming into your guys' place because I want everything. 337 00:12:39,129 --> 00:12:40,490 I'm just like, oh, can I get that? 338 00:12:40,490 --> 00:12:40,649 Yeah. 339 00:12:40,649 --> 00:12:41,370 Can I grab that?
340 00:12:41,370 --> 00:12:42,009 Can I grab that? 341 00:12:42,009 --> 00:12:43,215 Oh, that's really cool. 342 00:12:43,215 --> 00:12:44,195 And I'm like, shit. 343 00:12:44,254 --> 00:12:47,375 You guys, you were really making me have, like, a problem here.
344 00:12:47,375 --> 00:12:47,615 Hey. 345 00:12:47,615 --> 00:12:48,495 That's a good it's a good problem 346 00:12:48,495 --> 00:12:48,815 for us. 347 00:12:48,815 --> 00:12:49,715 We'll take that. 348 00:12:50,735 --> 00:12:52,254 So we don't get a second problem here.
349 00:12:52,254 --> 00:12:52,894 But yeah. 350 00:12:52,894 --> 00:12:53,394 Exactly. 351 00:12:54,815 --> 00:13:02,550 Now with Johnnie Walker, with what you guys are doing, I mean, was there ever a time during the 352 00:13:02,550 --> 00:13:08,070 entire thing where you were like, man, we really gotta dial in these colors from Johnnie 353 00:13:08,070 --> 00:13:08,570 Walker? 354 00:13:08,629 --> 00:13:12,410 You know, they've got their iconic hues and so forth.
355 00:13:12,554 --> 00:13:16,174 I mean, was there any thought around that, kinda getting into the collection? 356 00:13:16,475 --> 00:13:16,714 Yeah. 357 00:13:16,714 --> 00:13:17,455 Most definitely. 358 00:13:17,514 --> 00:13:18,714 I'm a big brand nerd.
359 00:13:18,714 --> 00:13:19,615 I love brands. 360 00:13:19,835 --> 00:13:21,034 I love studying brands. 361 00:13:21,034 --> 00:13:25,034 I love to see, like, their brand books, which is their colors, their fonts, everything that 362 00:13:25,034 --> 00:13:28,350 you see out, you know, billboards, anything that's posted. 363 00:13:28,350 --> 00:13:30,029 There's brand, there's science to that.
364 00:13:30,269 --> 00:13:34,909 And Johnnie Walker has an incredible brand book, which it's not what you would think when 365 00:13:34,909 --> 00:13:36,190 you first think about Johnnie Walker. 366 00:13:36,190 --> 00:13:40,429 You think of, like, Scotch, you think of, like, woods and dark deeper tones, but theirs is more 367 00:13:40,429 --> 00:13:45,014 vibrant, which was really cool to kind of overlay on the golf courses, bring in these 368 00:13:45,014 --> 00:13:49,735 primary colors that are bold with the yellows, the really blue tints, the deeper greens. 369 00:13:49,735 --> 00:13:53,414 So that was really exciting for us to get a play with a nice color palette. 370 00:13:53,575 --> 00:13:53,735 Yeah.
371 00:13:53,815 --> 00:13:56,519 And just kinda shift all that for the golf course and play set. 372 00:13:57,480 --> 00:13:57,980 Cool. 373 00:13:58,040 --> 00:13:58,860 Love that. 374 00:13:59,240 --> 00:14:03,420 Now the Blue and One is the whole slogan?
375 00:14:04,040 --> 00:14:04,840 Blue and One. 376 00:14:04,840 --> 00:14:05,240 Blue and 377 00:14:05,240 --> 00:14:05,480 One. 378 00:14:05,480 --> 00:14:05,800 Yeah. 379 00:14:05,800 --> 00:14:06,519 That's the drink.
380 00:14:06,519 --> 00:14:07,899 That's what we have right now. 381 00:14:08,040 --> 00:14:10,334 So Johnnie Walker Blue classic. 382 00:14:11,834 --> 00:14:16,254 It's kinda my first introduction into, you know, the higher-end Scotches. 383 00:14:18,075 --> 00:14:18,554 That's great.
384 00:14:18,554 --> 00:14:19,434 What do you think about it? 385 00:14:19,434 --> 00:14:20,815 I just keep drinking it. 386 00:14:21,195 --> 00:14:22,475 That's my problem too. 387 00:14:22,475 --> 00:14:22,714 Yeah.
388 00:14:22,714 --> 00:14:23,595 It tastes so good. 389 00:14:23,595 --> 00:14:24,809 Drink responsibly, folks. 390 00:14:24,809 --> 00:14:26,009 Be over the edge of the water. 391 00:14:26,009 --> 00:14:27,629 It it it just gets better.
392 00:14:27,690 --> 00:14:27,769 Yeah. 393 00:14:27,769 --> 00:14:28,330 It does. 394 00:14:28,330 --> 00:14:28,410 Yeah. 395 00:14:28,410 --> 00:14:29,129 It does get better.
396 00:14:29,129 --> 00:14:30,269 Progressively, man. 397 00:14:30,490 --> 00:14:30,649 Yeah. 398 00:14:30,649 --> 00:14:31,610 It's very good, man. 399 00:14:31,610 --> 00:14:32,490 Just the aroma too.
400 00:14:32,490 --> 00:14:33,649 You can just sit there and smell it. 401 00:14:34,169 --> 00:14:35,370 They need to make a candle. 402 00:14:35,370 --> 00:14:35,610 Oh. 403 00:14:35,610 --> 00:14:36,250 It smells like...
404 00:14:36,250 --> 00:14:36,570 Johnny. 405 00:14:36,570 --> 00:14:37,129 My lord. 406 00:14:37,129 --> 00:14:38,475 I would buy that in a heartbeat. 407 00:14:38,475 --> 00:14:38,634 Yeah.
408 00:14:38,634 --> 00:14:39,034 That's a very... 409 00:14:39,195 --> 00:14:40,634 Johnny Walker people, you hearing this? 410 00:14:40,634 --> 00:14:41,355 We need a candle. 411 00:14:41,355 --> 00:14:41,995 We need a Johnny...
412 00:14:41,995 --> 00:14:42,075 Walker Blue. 413 00:14:42,075 --> 00:14:43,835 That smells like Johnny Walker Blue. 414 00:14:43,835 --> 00:14:44,335 Absolutely. 415 00:14:44,475 --> 00:14:45,375 Oh my god.
416 00:14:45,434 --> 00:14:47,034 Have that little peatiness in it. 417 00:14:47,034 --> 00:14:48,575 You know, it's just perfect. 418 00:14:48,955 --> 00:14:52,554 My royalty is 37 cents, by the way, for every candle sold. 419 00:14:52,554 --> 00:14:52,714 So...
420 00:14:53,090 --> 00:14:54,529 Now, Will, you're a big candle guy. 421 00:14:54,529 --> 00:14:55,029 No? 422 00:14:55,090 --> 00:14:55,490 Yes. 423 00:14:55,490 --> 00:14:55,809 Yeah.
424 00:14:55,809 --> 00:14:56,690 Huge candle guy. 425 00:14:56,690 --> 00:14:57,250 I thought so. 426 00:14:57,250 --> 00:14:57,889 You have, like, three in... 427 00:14:57,889 --> 00:14:58,450 your office.
428 00:14:58,450 --> 00:14:59,429 These big candles. 429 00:14:59,649 --> 00:15:00,129 Big offices. 430 00:15:00,129 --> 00:15:00,929 He's he's horrible. 431 00:15:01,009 --> 00:15:01,330 Candles.
432 00:15:01,330 --> 00:15:04,290 Is the Will's never gonna make a public appearance again. 433 00:15:04,290 --> 00:15:05,330 I just like fire. 434 00:15:05,330 --> 00:15:06,370 Kinda likes candles. 435 00:15:06,370 --> 00:15:06,870 Yeah.
436 00:15:07,384 --> 00:15:11,464 I mean, is there anything cooler though than a scotch smelling, like, candle? 437 00:15:11,464 --> 00:15:11,705 No. 438 00:15:11,705 --> 00:15:13,705 It's gonna smell like a campfire in your office. 439 00:15:13,705 --> 00:15:14,504 That'd be great.
440 00:15:14,504 --> 00:15:14,825 Yeah. 441 00:15:14,825 --> 00:15:15,144 Yeah. 442 00:15:15,144 --> 00:15:15,625 It would. 443 00:15:15,625 --> 00:15:16,684 It'd be it'd be awesome.
444 00:15:17,544 --> 00:15:19,004 Keep keep a couple of them going. 445 00:15:19,409 --> 00:15:20,610 I'm sorry. 446 00:15:20,610 --> 00:15:21,009 I don't know... 447 00:15:21,009 --> 00:15:21,329 what to say.
448 00:15:21,329 --> 00:15:21,730 My brain's... 449 00:15:21,730 --> 00:15:23,970 just sitting here spinning right now thinking about how we're gonna do... 450 00:15:23,970 --> 00:15:24,470 that. 451 00:15:25,089 --> 00:15:26,069 I love it.
452 00:15:26,769 --> 00:15:31,490 Guys, what what do we expect in the future from your collaboration with Johnny Walker? 453 00:15:31,490 --> 00:15:32,205 What do you think? 454 00:15:32,924 --> 00:15:33,485 There's more. 455 00:15:33,485 --> 00:15:35,485 So I think we're just scratching the surface with this.
456 00:15:35,485 --> 00:15:38,764 You know, we're introducing Johnnie Walker back into the golf course. 457 00:15:38,924 --> 00:15:42,764 You know, Johnnie Walker was a player on the PGA Tour back in the day. 458 00:15:43,004 --> 00:15:44,845 They used to sponsor a lot of events. 459 00:15:44,845 --> 00:15:47,820 And they had a hiatus, but they're bringing it back.
460 00:15:47,820 --> 00:15:51,259 They're coming back with a vengeance, and they're coming back in the, you know, the new 461 0
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